Updated October 2026
2026 has been the most important year for CBD in the UK since the market began. Here are the trends that will shape what you can buy over the next few years.
1. A regulated market at last
In September 2026 the Food Standards Agency recommended the first CBD novel food authorisations in Great Britain, covering around 3,000 products. Once ministers sign them off, there will be a clear, legally authorised route to market for the first time. Read the details.
2. Lower daily amounts
The FSA's advice of 10mg a day is now built into the proposed conditions of authorisation, and the EU's food safety authority has suggested an even lower 2mg a day. Expect more products designed around smaller, clearly labelled servings.
3. Purity and consistency
All three products recommended for UK authorisation are high-purity CBD of at least 98%. Regulators favour ingredients that are easy to test and characterise, so expect more isolate and carefully specified extracts.
4. Closer alignment with the EU?
The UK-EU SPS negotiations could move UK food rules closer to the EU's. That might mean stricter limits in future, unless CBD is given an exception. Here is why it matters.
5. Stricter advertising enforcement
The Advertising Standards Authority continues to act against CBD brands making health claims, including on social media and founders' own accounts. Trustworthy brands will focus on quality, transparency and clear labelling.
6. More research, more realistic expectations
Research into CBD continues, particularly into long-term safety and interactions with medicines. Read our overview of current CBD research.
Our commitment
At ProLife CBD we will keep following the FSA's guidance, labelling every product clearly, and updating our customers as the rules evolve.
This article is for general information only and is not medical advice. CBD products sold in the UK are food supplements or cosmetics, not medicines, and are not intended to diagnose, treat, cure or prevent any disease. The Food Standards Agency (FSA) advises healthy adults to take no more than 10mg of CBD per day from all sources. Do not use CBD if you are pregnant, breastfeeding or trying to conceive, and speak to your GP or pharmacist first if you take any medication.
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